Trade Show Display: Goals, Designs, and Choices

Trade show displays are useful for promoting your goods and showcasing your company’s brand. They are utilized in business conferences, congresses, and trade exhibits, which take place in a variety of venues all around the world.

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Some trade exhibitions are enormous, spanning several days and including thousands of exhibitors along with tens of thousands of attendees and visitors browsing the aisles. Some chamber of commerce conferences are simply a few hours long and may only include ten exhibitors.

The umbrella phrase for the structures used to display the vendor’s name, logo, tagline, and details about their variety of offerings for products and services is “trade show displays.”

It seems reasonable that these display stands come in a variety of sizes, designs, and construction methods given the variety of applications they serve as well as the many years of effective usage in business and product promotion. These various display stands are frequently classed or arranged in various ways, and they may also be modified.

Size of Trade Show Display

The needed size of the trade show display is one common factor that separates exhibitors; it can range from the smallest unit, called a tabletop display, where the exhibitor stands behind a table, to exhibition displays that occupy hundreds of square feet of booth space.

It should come as no surprise that the largest exhibits and product categories—like cars, trucks, and airplanes—require a staggering amount of area to properly demonstrate!

Trade show booth sizes in the US are determined in increments of 100 square feet, with a 10×10 being the least typical size. Inline booths come in various sizes, such as 10×10, 10×20, and 10×30, and are set up in a line, side by side.

Additionally, trade fairs have island areas, which are typically 20 by 20 and are so named because aisles encircle them on all sides. As a result, the back of a trade show display used in an inline booth is hidden from visitors, but the display stand used in an island booth area has to be made to maximize its visibility from all angles.

Materials for Trade Show Displays

Trade show displays have historically been constructed with both metal and wood structural elements. However, the current tendency is to employ lightweight structures, mostly made of metal, that are simple to assemble and disassemble, pack up fast, and transport for a low cost.

Although the bulk of exhibitors are small and medium-sized firms with medium-sized items or services, mobility and simplicity of use are significant considerations for bespoke exhibit stands meant for usage in very big exhibitions.

For the average exhibitor, other beneficial design elements include the ease of changing out visuals. You may use the same display stand for various items and markets at different exhibitions.

Style and Function of Trade Show Displays

There are hundreds of choices available in terms of appearance, functionality, and style within the subset of trade show displays that are made to be lightweight and portable. Options for construction include pop-up frames, a variety of display stands constructed from metal extrusions and tubes, as well as truss displays, which are usually composed of steel or aluminum.

Truss displays are the heaviest of the so-called portable trade show booths, but they have the benefit of being a “tinker-toy” instrument, which allows you to make one design today and an entirely new one tomorrow. They also offer frameworks that can carry a lot of stuff.

Space-age composite trusses, created by the aerospace industry, are used in the newest truss designs. With far less weight, they have all of the benefits and design elements of trusses, but at a significantly reduced cost of shipping, drayage, and setup and disassembly.

Traditionally, pop-up displays have been the lightest and least costly full-size trade show displays. They are constructed from lightweight aluminum extrusions and tubes and have accordion-style frames that allow them to expand and contract.

Using fabric panels or mural designs draped from the top of the frame, these frames are used to create pop-up displays. Rather of using a succession of bulkier “carpet panels” or laminated flexible graphic panels, the most recent versions of these pop-up frames employ dye-sub printed fabric graphics. The pop-up display frame is covered with this fabric, which is fastened to it using Velcro fasteners or silicone-edged fabric graphics (SEG) pressed into the frame’s grooves.

While the SEG graphics are taken off and folded up for shipping, the Velcro-attached fabric graphics are often kept on the frame even after being folded up for transportation.

Compared to conventional pop ups, these more contemporary designs are lighter and need less time to set up and take down. Backlighting has been introduced to pop-up displays recently, initially using T5 fluorescent bulbs and currently using LEDs. This makes for visually striking displays that are lightweight and easy to assemble.

The best SEG POPUP displays can also be connected and even stacked to create incredibly eye-catching large island displays that still have all the desirable features of the original pop up, like being lightweight, portable, and easy to use. This is possible because manufacturers have redesigned the frames and added connectors.

FAQ for Trade Show Display

Do you have more queries? Please go over our succinct FAQ below, and let us know if you are able to locate the answers you need!

What does a trade show aim to achieve?

Different sectors host and arrange trade exhibitions as a means for businesses to showcase, explain, and engage in dialogue about their products and offerings. Major trade shows sometimes take place over multiple days at convention facilities in larger cities.

The goal of your trade show display should align with the objectives you have for participating in the event. In order to accomplish your goals, your display is what sets you out from the competitors.

What do you want to achieve by attending trade shows?

As the trade show is an excellent way to present and emphasize your brand, you should have objectives for enhancing sales, creating leads, and expanding orders. Additionally, you want to make an impact on every guest who comes by your booth. It’s possible that you’re excited to showcase and display a new product as well.

Which alternatives do you have for a trade show display?

We’ve gone over a number of choices for trade show displays that you might think about for your upcoming event. Attendees’ attention might be drawn to pop-up displays, banner stand walls, truss systems, tension fabric displays, and bespoke modular displays.

What is required for a trade exhibition?

Make sure you have all the necessary presentation materials, promotional items, literature, business cards, power strips, extension cables, organizers, and other accessories and equipment ready as you get ready for a trade show. You should also have a strategy in place.

How do you get ready for an event at a trade show?

Prior to any trade fair, make your plans long in advance. To start, you should organize the sales and teams, promote your business on social media, offer freebies, and create a display booth that aims to achieve your objectives. You want to make a statement, attract attention from guests, and provide leads that you can pursue further.